ARTICLE
Keenability, a full-service marketing agency based out of Boca Raton, Florida, was recently hired by Florida Atlantic University’s eLearning Center. As most locals know, FAU is a public university based in Boca Raton, Florida with five satellite campuses throughout South Florida. The university sought out the agency for assistance in educating the public about the eLearning programs it offers to facilitate graduation. However, according to Keenability’s CEO Laura Ure, the campaign to kickoff the relationship serves to do much more. “All I can say is that we can’t wait for the public to see what we have planned, and what Keenability’s magic touch is all about,” Ure said. “This is definitely a partnership everyone at Keenability is excited about.” In less than two years, the company has worked with over 35 partners, which is how Keenability refers to its clientele. The agency was premised on the idea that an effective marketing agency must really be an extension of a clients’s team, and that is the way it operates. The company’s steady growth certainly supports this approach. “I’m thankful that we’ve been able to consistently bring in new clients,” Ure said. “My goal is to always continue that growth. There will never come a time when I will slow down, because our team will never run out of fresh and bold ideas that work.” Of the partnership, Ure said her team is anxious to put their ideas into action. Development is underway, and she said the public will begin to see the products of their work very soon. According to Ure, one of the primary goals of this partnership is to make an impact, and the campaign being crafted now will do just that. “We aren’t in the business of producing anything less than exceptional,” Ure said. “So, expect big things to come.” About Keenability Keenability is a full-service marketing agency located in Boca Raton, Florida, made up of a close-knit group of talented designers, creative writers, vast dreamers, and out-of-the-box thinkers. Launched in 2014, Keenability was designed with a very simple goal: to provide clients with effective custom marketing strategies to help them grow their business. The agency specializes in marketing the real estate industry, law firms, and small businesses.