Discover The Palm Beaches (DTPB), formerly the Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 39 cities and towns and 15 tourism districts in Palm Beach County, commonly referred to as The Palm Beaches, Florida. Tourism is Palm Beach County's top industry, generating an annual $7.1 billion economic impact, producing $42 million in bed-tax revenue, lodging sales of approximately $623 million and supporting more than 60,000 jobs. DTPB serves as The Palm Beaches travel planning resource for domestic and international visitors. As the official destination marketing organization charged with promoting Palm Beach County as a leisure travel and meetings destination, DTPB plans and executes initiatives in a broad range of areas including sales, marketing, research, visitor services and industry relations. The goal is to deliver the right message through the right medium to the right audience at the right time in order to increase visitation and economic impact in Palm Beach County.