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Let’s put it right out there. None of this could have happened without Alex. We are so proud of her and we are so happy to have her on the team. Every day she is honing her skills and her willingness to learn is inspiring. So it’s official. Stodzy Inc is now a Google partner. What does this mean exactly? It means that we have met all the requirements, we have taken the tests, and Google (yes that Google) has deemed us certified to handle all business activities involving AdWords (advertising) and Analytics (studying the traffic of websites and making decisions on how to best build that business). This is a big deal. Let’s All Say Congrats to Alex! Getting certified is something we talked about doing for a while. Much in the same way that a carpenters house is never finished, an online agencies site is never quite perfect. A few months ago we made the decision to make it happen. Alex took charge and immediately started studying. In practice, we knew that we were already experts. However, the test that Google requires you to pass is not an easy test. It is not straight forward, it is very situational. Google puts scenario’s in front of you and makes you use your technical knowledge and mix it with common sense and problem solving. The test itself is very difficult and to pass requires an extensive knowledge on the interfaces of Google AdWords and Google Analytics. Not only that, but it requires a deep understanding of human behavior, site structure and deductive reasoning. Alex continued to put in her hours at the office and went home to study on her own time. No one can ever take away the accomplishment of this young woman, and she has a bright future ahead of her. How Does This Change the Direction of Stodzy? It doesn’t. Stodzy Internet Marketing and Stodzy Media have always been departments built on hard work and practical application of skills. We have always been a leading agency in all of the industries that we serve, now we just have the credentials to match. Stodzy Media will continue to grow and help businesses in the local Boca Raton market, but there are big things on the horizon. It is too soon to make any announcements, but let’s just say that small business owners are now going to have a lot more options then before. Are You Ready to Get Online? Seriously… how is this a question people are still asking themselves. The time to begin building your online presence was 10 years ago. If you haven’t done so yet, the time to start online marketing is now. Not tomorrow. Build your brand. Grow your business and make money. We will get you there.